Whether you’re an influencer looking to grow your following, a brand trying to increase engagement rates, or a website owner seeking more traffic, knowing how to calculate social media growth is a vital skill. Tracking key metrics such as reach, engagement, and conversions will help you measure performance and determine what’s working and where improvements need to be made.

To calculate your follower growth rate, divide the number of new followers you have added this month by your total number of followers and multiply by 100. This will give you your growth rate as a percentage. Similarly, to measure your engagement rate, simply add the number of likes, comments, and shares you receive this month to your total number of followers and multiply by 100. The higher this number, the more engaging your content is.

The Social Media Growth (TSMG): Growing Your Audience the Right Way

Reach refers to the number of unique users who have seen your content, while conversions indicate how many users take a desired action (such as making a purchase or signing up for your newsletter). You can use tools and social media management platforms to automate this process and gain valuable insights into your performance.

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