Creating connections with clients is one of the most important things you can do for your business. Connected customers spend more, are less likely to shop around and can be a powerful advocate for your brand. Developing these connections takes time and effort, but it can pay off in the long run with more referrals and a loyal clientele.

One of the easiest ways to build a connection with your client is by learning more about their personal and professional interests. This allows you to have a deeper understanding of their needs and wants, which will help you provide a more personalized experience. For example, if your client is a big sports fan and you know they like to support their local team, you can offer to take them to an upcoming game. This will show them that you are invested in their success and will make them feel valued.

Having a meaningful connection with your client also includes providing a positive customer experience. Studies have shown that when a client feels connected to a company, they are more likely to be repeat customers and recommend the brand to others. It is also less expensive to retain a customer than it is to acquire a new one, so connecting with your clients is a strategic effort that can be beneficial for your business.

In an age where most of your interactions with clients are virtual, it can be challenging to establish a real connection. This can be due to technical issues, background noise or a general sense of disconnection that comes with not being able to see the person you are talking to. Fortunately, there are many tools available that can make this process easier and more effective.

For example, you can use video conferencing software to create a virtual meeting that is more personal and engaging than simply texting or calling. In addition, you can host an open house where your clients can physically see your product in action. This will help them better understand the value of your services and will allow them to ask any questions they may have.

Another way to connect with your clients is to share your own personal and professional interests. This can be as simple as including a section on your LinkedIn profile that lists your hobbies, causes you support and volunteer work. This will help your clients get to know you on a more personal level and can break the ice during your first meeting.

You can also host a webinar or an online chat to share your expertise with your clients. This is a great way to promote your brand, while also giving your audience an opportunity to learn something new. You can even host a Q&A session to answer any questions your clients may have.