When you are a childcare marketing owner, your days are full of diaper changes, snacks, stories and activities with children. It can be easy to push marketing to the bottom of your to-do list, but it’s important to make sure that you are always promoting your childcare center to attract new clients and keep your enrollment numbers up.

Building Blocks for Growth: Unlocking the Power of Digital Marketing in Childcare

Childcare marketing is the process of attracting potential customers to your childcare facility through online and offline methods. Some of these methods include social media, search engine optimization (SEO), website design, paid advertising and print advertising. While some of these methods may not work for every childcare business, it’s important to try them all to find what works best for you.

Start with a well-designed website. Whether you use a template or build it from scratch, it’s important that your site is attractive and easy to navigate. Parents will research different childcare centers before deciding, and having a good-looking website will help them feel confident that your center is one they should consider.

Create a Google Business Profile. This free tool helps ensure that your business shows up in local searches. It also lets people know more about your company, such as hours of operation, industry and reviews.

Join networking groups, both in person and online. These groups can be a great place to meet other child care providers and share leads. Word of mouth can be very powerful in this industry, and if someone in your network has reached capacity at their current child care provider, they will likely recommend you.